Merchant Account & Marketing Tips

Helping you put more money in your pocket

No doubt, you have experienced the following scenario: You go out for drinks and dinner with a group of friends or people you know from work. The beverages flow, time passes and eventually the waiter comes bearing an impossibly complicated bill. It seems like you spend the next hour poring over columns of figures scrawled on a napkin, or possibly the screen of your smartphone, to figure out exactly how much each person owes. By the time you get to the tip, your head is spinning. When the moment has arrived to leave, you hope against hope that your server did not get short-changed in the process.

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The EMV transition mandate is just days away. As of October 1, 2015, merchants who aren’t using EMV-ready terminals will be held liable for any fraudulent credit/debit card transactions at their business. So it’s critical for business owners like you to update your equipment as soon as possible.

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Stop and take a look at your humble POS system. It has served you well over the years processing the payments of your customers and making the buying process run smoothly time and time again. What could possibly be antiquated about this constantly relied-upon workhorse? Read on to find out why you might want to retire your POS in favor of a younger model.

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Congratulations! You have finally decided to move forward with a business move that you have long known is necessary. You’ve gone through the labors of running your brick-and-mortar store: stabilizing your inventory, finding reliable and affordable payment processing, and creating a customer base. Now you have put aside the never-ending minutiae for just long enough to take the next step in mobility by setting up your e-commerce site. Once it is up and running, you are certain that it will enhance the strong operational base you have already built in your physical store.

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Being an owner of a small- to mid-sized business is a 24/7 job. When you’re not working, you’re thinking about your business and how to run it more efficiently. Thanks to a series of advances in POS terminal technology, you now have the tools that larger retailers have – and at a fraction of the cost. As we discussed in our previous post, the modern POS terminal allows you to do much more than simply collect payment. They can promote your business, offer integrated payment solutions, and, as we’ll focus on today, help manage your inventory.

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