The holidays can be make or break time for some companies. Retail outlets, beauty salons and restaurants can boom during this period as customers hunt down the perfect gift for their loved ones or even themselves. With this in mind, business owners need to formulate their holiday marketing strategy and understand how to leverage social media, email marketing and fully-integrated programs like Groovv Offers. A well-planned campaign not only gets people in the door, but it can convert them to long-term customers.
Social Media Strategies for Small Businesses During the Holidays
Facebook and Twitter are hives of activity this time of year. Businesses are actively marketing to consumers, while consumers are searching social media to get the best deals and to find new and exciting products.
Strategic planning of your social media campaign is vital during the holidays. All strategies, whether on Facebook, Twitter or otherwise, work best when you target a particular audience. You need to make sure that you are speaking to a select group of interested and engaged followers and fans. Connecting with people is at the heart of social media. But, you need to ensure that you are doing so in the right way.
Facebook is a conversational social media site in which you can engage with people on a deeper level. Use it to talk with your consumers in an open way. Make jokes. Discuss what your business offers. Consider asking them about their holiday plans. The whole ethos of Facebook lies in interaction and engagement. So, if someone “Likes” an article or image on your wall, ask them why. Start a dialog with your customers and ensure that they use your services this Christmas.
Twitter, on the other hand, can be trickier to master. It’s a fast paced, snappy environment. You don’t have to talk to people as readily and in-depth. But, if someone “Favorites” or “Retweets” your content or image, thank them. Ask them about their holiday plans. Twitter is not as conversational as Facebook; it’s all about short and quick responses.
Many businesses forget social media was not built with small enterprises in mind. It was constructed for people to talk and share. One thing that you need to consider as you develop or refine your social media marketing strategy for the holiday season, is how to talk to your customers. Meeting people on their terms and engaging with them on a “human” level is critical. Driving the “hard sell” or preaching to your followers and fans why they need to use your restaurant, salon or store is a surefire way of turning them off.
By interacting with your customers, you can better understand their expectations. This could be figuring out what offers they want, what level of service that they desire and so forth. Once you have this information at your disposal, you can start tailor your offerings accordingly. This all can lead to increased sales and greater customer loyalty.
Email Marketing and Text Message Marketing Over the Holidays
Social media is one of the most beneficial tools in your marketing arsenal, but there is also significant value in email and text message marketing. One of the easiest ways to integrate your email and text message marketing into your overall program is to give customers an opt-in feature. Whether you choose to have this feature on your Facebook or Twitter pages or your business website, giving consumers the ability to opt-in to these services is imperative. After all, if people are choosing to receive promotional materials, it means that they are interested in what you have to offer. It also means that that you are targeting the right people, ensuring you’ll avoid the curse of heading to the Spam box or having your text deleted. Integrating your email and text message marketing with your social media sites means that you are engaging with an interested audience.
Now is the time to streamline your holiday marketing efforts with Groovv Offers. Groovv Offers is an easy-to-use and effective solution for promoting your business through mobile and social marketing channels. Its intuitive interface lets you pick from dozens of pre-built offers, customize them to your business and then send them out via email, text or social media with one click. Groovv Offers automatically tracks redemptions, so you can see how effective your offers are at generating loyalty and sales. All of this through a simple web-based tool that’s available anytime, anywhere.