Merchant Account & Marketing Tips

Helping you put more money in your pocket

If you happened to walk into Starbucks and ordered a coffee a few weeks back on Friday, April 24, chances are good that you remember that day well. Either you got a free coffee because of a glitch in the company’s point of sale (POS) system, or you were turned away when Starbucks made the decision to close down 60 percent of its stores in the U.S. and Canada until they could fix the problem. In the end, the issue did not get fully resolved until hours later during that evening.

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For as long as most of us can remember, customers have had a variety of choices in how they pay for their purchases. They can hand over straight cash, write a check or pay with some sort of credit or debit card. What has changed in recent years, however, is the variety of choices available to the retailer, particularly when it comes to accepting credit and debit card payments. These developments in the payment industry have enabled businesses to make the checkout process even faster and more seamless than ever. Here are the top three trends in the way that are credit card terminals processing transactions:

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Have you ever made purchases at a retail store where POS tablet checkout systems were used? What was your initial reaction? If you are like the majority of customers, you were probably impressed with the speed and fluidity of the procedure. You may well also have been grateful that you were able to move quickly through the buying process and out the door. Had someone interviewed you immediately after this experience, you most likely would have had many positive things to say.

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The lack of security in the credit card industry gained ominous prominence in 2014. We saw security breaches from Target and Home Depot where customer’s credit card information was stolen and hacks where personal information such as phone numbers and addresses were stolen from banks such as JPMorgan Chase. For the first time, many consumers who had casually handed over their cards to anonymous clerks and rattled off their security codes to invisible voices over the telephone were brought up short. Clearly, there needed to be a change in the security of electronic payments.

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As you know, getting a new customer in the door is no small task. In fact, it’s a pretty big one. What’s just as important is securing repeat business from these same customers and building a long-standing relationship with them. This is why loyalty programs can be an important tool in growing your company. But what do you know about how they work?

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