Merchant Account & Marketing Tips

Helping you put more money in your pocket

The dawn of a new year might be nothing more than changing to a new calendar, but it presents you, a busy entrepreneur, with the invitation to do a little soul-searching. Whether your business skyrocketed or floundered in 2014, this benchmark gives you a chance to make one simple resolution: to increase your profits over the next year. Here are a few tips that will steer you in the right direction as you work to achieve this very attainable goal.

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Unfortunately as in all sales industries, some sales people sell based on fear or misinformation, and the merchant processing industry is no different.  

Ever since the credit card networks mandated an October 2015 transition to EMV credit cards, many small businesses are being contacted by creative sales people demanding that they switch their merchant accounts right away and spend upwards of $1000 to purchase a new credit card terminal in order to become "compatible".  

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The holidays can be make or break time for some companies. Retail outlets, beauty salons and restaurants can boom during this period as customers hunt down the perfect gift for their loved ones or even themselves. With this in mind, business owners need to formulate their holiday marketing strategy and understand how to leverage social media, email marketing and fully-integrated programs like Groovv Offers. A well-planned campaign not only gets people in the door, but it can convert them to long-term customers.

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There are many things needed for a successful hair salon. While location, amenities and talent are all large factors that need to be addressed, too many people overlook other details.

In fact, one of the best ways to make a profit is to enhance the overall credit card processing system for your salon.  After all, if customers cannot pay easily, then salons are not making money easily.

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It is extremely beneficial to have a tablet POS, such as Groovv, that allows you to manage inventory.

Say you run a small market and one busy morning you get a shipment of 5 boxes of red apples that your business has never sold before, how will you input that efficiently into your back office?

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